How to Write a Press Release That Gets Media Attention (Example: Corporate Golf Event)

Introduction:
A press release is a powerful tool for getting your story in front of journalists, online publications, and potential customers. When done right, it not only delivers news but also reflects positively on your brand — positioning your company as professional, proactive, and community-minded.

In this article, we’ll explore why press releases matter, how to grab the media’s attention, and what key elements to include, using a real-world example of a client hosting a corporate golf day for 72 customers to raise money for charity.

Why Are Press Releases Valuable?

1. Earned Media Exposure: Journalists and bloggers are always looking for fresh stories. A well-crafted press release provides them with ready-made content.
   
   
2. Credibility: Being featured in the news lends credibility — it’s seen as an endorsement from a third party.
   
   
3. Content Marketing Fuel: Your press release can be shared across your website, email newsletters, and social media, multiplying its reach.
   
   
4. Positive PR: Announcements about charitable events, community engagement, or client-focused initiatives boost your company’s reputation.
   
   

How to Get the Media’s Attention

Journalists receive dozens of press releases daily, so yours must stand out by being:

• Newsworthy: Focus on something meaningful, like raising money for charity or hosting a community event.
  
  
• Clear and concise: Lead with the most important details in the first paragraph.
  
  
• Well-structured: Follow the traditional press release format (see below).
  
  
• Visually supported: Include photos, logos, or even a media kit link.
  
  

Key Elements of a Press Release

1. Headline:
Your headline should tell the story in one clear line.

‍Example:
“[Company Name] Hosts Corporate Golf Day for 72 Clients to Raise Funds for [Charity Name]”

2. Lead Paragraph:
This answers the five W’s: Who, What, Where, When, and Why.
Example:

“[Company Name] will host a corporate golf event on [date] at [venue], bringing together 72 valued customers for a day of competition and community spirit. The event will also raise vital funds for [Charity Name].”

3. Body Content:
Expand on the story with:

• Event highlights (e.g., shotgun start format, prizes for nearest the pin, longest drive, etc.).
  
  
• Your company’s motivation (e.g., building client relationships and improving CSR).
  
  
• Quotes from key people (e.g., CEO or event organiser).
  
  
• Charity details and why it was chosen.
  
  

4. Boilerplate (About the Company):
Include a short paragraph about who you are and what you do.

5. Media Contact Information:
Make it easy for journalists to follow up with you.

How a Press Release Reflects Well on a Company

A well-written press release shows that your company is active, cares about its customers, and contributes to the community. In the case of our golf event, the narrative highlights client appreciation, charitable giving, and corporate social responsibility — all of which improve how the public and media perceive the brand.

Repurposing Your Press Release

• Publish it on your website’s blog or news page.
  
  
• Share it via email with your subscribers.
  
  
• Break it into social media posts with engaging photos or videos.
  
  
• Send it directly to local news outlets and trade magazines.
  
  

Conclusion:
Press releases are more than just formal announcements — they’re a way to shape your brand story and reach wider audiences. With the right structure and a newsworthy angle, even a corporate event can gain positive attention and strengthen your company’s reputation.

If you would like help writing a press release and get an introduction to PR Agents we recommend, please click here.

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