Turn Every Visitor Into a Lead: How an Activate BD Lead Box + Go High Level Can Transform Your Expo Stand and Shop Counter

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Building a marketable database is one of the most valuable activities in business. The bigger (and better) your list, the more opportunities you have to sell, upsell, and stay connected with customers.

The problem?
At exhibitions, trade shows, and even busy retail counters, your staff are already juggling conversations, answering questions, or taking payments. Asking them to manually capture contact details? It rarely happens, or the scraps of paper and business cards go missing.

The Game-Changer: The Activate BD Lead Box

Our branded, customisable Lead Box solves the problem. It has two interchangeable slide-in panels so you can keep your branding front and centre. On the box is a clear, enticing message alongside a QR code that links directly to a Go High Level form.

Here’s how it works:

1. The customer scans the QR code with their phone.
   
   
2. They complete the form on your GHL landing page.
   
   
3. The magic happens: GHL instantly adds them to your database and triggers an automated series of follow-up emails.
   
   

No staff intervention. No lost leads. No typing up forms after the event.

But You Need a Strong Offer

People won’t sign up just because you ask. You need a reason — something that makes it worth their time.

Some ideas that work:

• Prize draws – DAC saw huge success at Liftex25 with “Sign up to win an Apple Watch”.
  
  
• Exclusive offers and invites – e.g., “Sign up to get our latest offers and event invitations”.
  
  
• Interactive quizzes – using ScoreApp, your Lead Box can invite people to “Scan to take our Marketing Impact Scorecard”. This isn’t just a passive lead magnet — participants engage, self-assess, and get instant value.
  
  

Why This Works So Well

• Staff-friendly – they don’t need to collect details manually.
  
  
• Consistent follow-up – every sign-up gets your carefully crafted email sequence.
  
  
• Always on-brand – custom panels match your company’s look.
  
  
• Scalable – use the same box at expos, retail counters, and events.
  
  

If you’re investing in exhibitions or running a busy counter, every visitor is a potential long-term customer. The Activate BD Lead Box + Go High Level means you never miss that opportunity.

We’ll be sharing a video and photo series soon showing Lead Boxes in action — keep an eye out!

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