Case Study:

FAB Footwear
Ladies’ Shoe Boutique – Wellingborough, UK
Owner: Julia Richardson

The Problem

Julia Richardson built her shop, FAB Footwear, around stunning in-store fashion shows and personal service. These events were promoted through Facebook, word of mouth, and local advertising—but something was missing.

“I didn’t have a proper customer list. I couldn’t consistently reach people once they’d left the shop.”

Without a way to capture customer details, Julia couldn’t send event invitations or promotional offers by email or SMS. She knew she was missing opportunities to grow her loyal following.

The Solution

Julia partnered with Activate BD and installed the Lead Box at her checkout counter—a branded digital form that captured customer names, emails, and phone numbers.

That data fed directly into her CRM system, giving her an easy way to:

• Send out email and SMS invitations to future fashion shows
• Promote offers and new arrivals
• Grow her marketing list every week

“It’s simple. Customers type in their details, and I know they’ll hear about my next event.”

The Results

Since using the Lead Box and CRM, FAB Footwear has seen real impact:

• 📈 Built a growing, GDPR-compliant database
• 📅 Improved attendance at in-store and off-site fashion shows
• 📬 Sent personalised promotions via email and SMS
• ⏱️ Saved time by automating customer communication

Client Feedback

“The Activate BD system changed everything. I now have a way to talk directly to my customers. It’s been a game-changer for my business.”
— Julia Richardson, FAB Footwear

Key Tools Used

• ✅ Activate BD Lead Box – In-store customer capture
• ✅ CRM Platform – Automated email & SMS messaging
• ✅ Event Marketing Support – For both local and mobile shows

Want Results Like These?

If you're running a local retail business and want to build a database, boost events, and grow sales, we can help.

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