Newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
type="fs-cc"
"SWOT Up! Why Every Business Needs a Strategic Review Before Planning"
When it comes to growing a business, diving straight into tactics—like ads, emails, or social media—can feel productive. But without a clear understanding of your broader landscape, you risk building on shaky ground.
That’s where SWOT analysis comes in.
SWOT stands for:
It’s a simple framework. But don’t confuse simple with superficial. A good SWOT analysis digs into both internal (micro) and external (macro) realities.
Strategic planning is like plotting a route on a map. But if you don’t know your starting point—your true position—you could head in the wrong direction. SWOT gives clarity.
Here’s how:
One of my clients was eager to launch a new service. But through SWOT, we realised they were overly reliant on one major supplier (a weakness), while a trend toward local sourcing (an opportunity) could be leveraged instead. They adjusted their plan, reduced risk, and positioned themselves more strongly in the market.
I help business owners not just “do more marketing” but do the right marketing—built on a solid strategic foundation.
If you'd like a fresh pair of eyes on your business to help identify your biggest strategic priorities (and roadblocks), I now offer a SWOT-based strategic review session ahead of our marketing planning process.
Let’s find your edge—and what’s holding you back—before you invest time and money on tactics.
📩 Want to book a session? Just get in touch or reply to this blog post.